We are delighted to announce IDEO is joining the kyu collective. Find out about this outstanding addition to our team: full coverage here.
kyu is a collective—one with a strategically curated and deliberately limited number of partner organizations. Each shares a belief that creative collaboration yields new solutions to the world’s toughest problems. The kyu collective comes together to invent, make, prototype, and design. All partner companies use their creativity to operate both independently, as a force of positive impact for the constituents they have always served, and together on key issues to propel the economy and society forward.
The creativity inherent in kyu is wide-ranging. It manifests itself in business strategy; culture-changing solutions; marketing and communication campaigns; and design applied to everything from products, tools, and services to architecture, human experiences, and the systems that underpin modern business and life. Using long term vision, kyu intends to transform companies and industries, create breakthrough products and services, return meaning to branding, reinvent how governments serve citizens, confront the issues of our time and fuel larger societal movements.
kyu is a partner of C2 International, a private company mandated by non-profit C2 Montreal to develop executive learning and team building concepts around the world. C2 is a global convener on a mission to transform executives and organizations that are ripe for change – whether they know it or not. In a collaborative context specifically designed to provoke collisions and spark new ideas, C2 gets executives to challenge their biases, shift their perspective and explore completely new ways of doing business. C2’s reinvention of the business conference experience started with the annual C2 Montreal event, which has been described as “challenging conventions” by The Economist, and “a business conference unlike any other” by the Harvard Business Review. After Zurich, Milan, Copenhagen, Amsterdam, Rome and San Francisco, C2 is now expanding its reach across all continents. www.c2.biz
Digital Kitchen is forged through a unique and unmatched approach to the combination of entertainment and communications. DK is one of the very few creative and digital agencies that helps clients stop interrupting what people are interested in, and start becoming what they’re interested in. For the right product or brand, DK’s work transforms business outcomes. Woven into very the fabric of the brand experience, DK transformed AT&T into an entertainment leader; redefined the meaning of TV franchises with transformational main titles and marketing; and created the world’s first digitally-immersed casino-resort experience. A group of “thinker/makers”, DK is one of the few agencies that is vertically integrated, from insight through production — producing everything they conceive. www.thisisdk.com
IDEO (pronounced “eye-dee-oh”) is an award-winning global design firm that takes a human-centered, design-based approach to helping organizations in the public and private sectors innovate and grow. We identify new ways to serve and support people by uncovering latent needs, behaviors, and desires. We envision new companies and brands, and we design the products, services, spaces, and interactive experiences that bring them to life. We help organizations build creative culture and the internal systems required to sustain innovation and launch new ventures. www.ideo.com
Red Peak is a place where creativity, design and strategy meet to transform brands. We are a company started in the 21st century designed to solve 21st century problems. We assemble cross-platform teams of award-winning creatives and strategists to develop bold solutions to today's marketing challenges. www.redpeakgroup.com
Sid Lee is a creative services firm with 600 professionals working globally from offices in Montreal, Toronto, New York, Los Angeles, Paris and Amsterdam. Our company creates transformative consumer experiences for brands – across all contact points – leveraging true interdisciplinary collaboration. Rooted in strategic thinking, we offer multi-disciplinary services in the fields of branding, digital and social marketing, advertising, analytics, architecture and retail design, branded content and entertainment. Named “Agency of the Year” four times since 2009, our company has earned a global reputation for its progressive work and the solid results it has achieved for top-tier clients. Sid Lee is also the creator of C2 Montreal, the largest business innovation conference in the world. www.sidlee.com
SYPartners is in the business of transformation—helping organizations, leaders, teams, and individuals design great futures. For more than two decades, from offices in New York and San Francisco, we have served as trusted advisors to the world's most influential CEOs and social sector leaders, guiding them in clarifying their vision and strategy. Using the tools of business strategy and design, we help senior leaders build cultures of purpose and performance, aligning leadership teams and developing workforces that are fully engaged in pursuing the company’s purpose. We define and create the tools, interactions, and rituals necessary to drive ongoing transformation and behavior change at scale. And we design transformational products—equipping leaders, teams, and individuals everywhere to be their best, and do their best work. www.sypartners.com
kyu, the strategic operating unit of Hakuhodo DY Holdings, was created in 2014 to ensure the continuous enhancement of specialization and innovation in the Hakuhodo DY Group. Michael Birkin heads kyu as Chief Executive Officer.
One of kyu’s first endeavors is The Powerful Now — an initiative launched at The White House — to bring creativity to the topic of aging. Recognizing that 50-year-old+ citizens across the world represent the third largest economic superpower, The Powerful Now assembles leaders from across industries, sectors, and nations to create radical new offerings and solutions.
Please contact us at thecollective@kyu.com
218 West 18th Street, 10th Floor,
+1 646 926 5163